In the U.S. in 2005, Mary Kay was the best-selling brand in the combined categories of facial skin care and color cosmetics, as well as the best-selling brand in the individual categories of facial skin care; lip color, which includes lipstick, lip gloss and lip liner; and eye makeup remover. Based on the most recent industry sales data according to Kline & Company, Inc.'s "Cosmetics & Toiletries USA 2005" study.